Keeping a website high in Google and ensuring the SEO is fully optimised can be challenging. But staying on top of it can keep you at the top of the list. Literally. But sometimes, that’s not enough. If people are constantly arriving at your site – you need to make sure that the content is relevant and appealing. This can sometimes be more challenging than SEO itself!
Part of it is keeping up-to-date with the technologies that are around. Websites like Facebook have only survived as long a they have because they have learned the importance of adaptation. For example, do you remember Myspace or Bebo? They are both still around, but the amount of traffic that they see come through their site in a given time is nothing in comparison to when they were popular however-many years-ago. So it’s important to stay ahead of the game and don’t be too sentimental about the way in which your website set-out or looks.
Your main objective is to get people to come to your site and buy into your product. If that means making your website neon-pink, then that’s what you need to do. But how do you identify the trends and the markets. How do you know what the customer wants?
It’s one of the age-old marketing conundrum. Fashion changes faster than businesses can keep up to – so how do you future-proof everything you do. Well here’s a little tip, always know your competition by URL. Knowing your competition is one thing, but knowing what they do to rank in Google, how the arrange their site content and who they attract is valuable information that can be obtained by checking their Facebook page, checking their Google ranking and regularly visiting their website. This information can be priceless.
It may be simple, but if you have two or three websites that you check regularly, you’ll start to pick up what is hot and what’s not!