October
9

If someone offered you free money, you’d probably ask “what’s the catch”. And if we were to tell you a way in which to raise funds for free, you’d probably ask the same thing. Understandably. But we are very excited by the most recent online viral discovery. It may sound like a crazy theory but, you can sign up and start earning from it – completely free of charge. It is literally a case of “you may as well, there is nothing to loose”.

We’re going to be talking about this from the perspective of a business – we’ll be talking about the perspective of a customer or charity in our next post. But let’s talk money.

Every business can benefit from a little bit of extra cash, whether it’s for use to be invested in SEO or other essential areas of the business. But imagine a situation where you could earn some money as WELL as advertising your business completely free. It’s starting to sound a bit too good to be true now, right? Well it’s not. There is a new marketing scheme based in the States that is soon to arrive in the UK. It’s already proved a dramatic success and is now starting to gain heavy credibility the world over.

The name? Gobza. You may have heard of it. But here’s how it works. You sign up from our link below. Then you register your business. Now you get to do two things. Firstly, you are given a dedicated link, this link can be used to sign up other customers, businesses and charities – who can all benefit from Gobza.

The second thing you can do is advertise. At this stage, Gobza is primarily based in the USA, so this will be available soon in the UK – but when it becomes available, you will be able to advertise your business for free. You know those deals from daily deals sites – like Groupon or Wowcher? You can add a deal like these, one like 45% off a website or buy one tyre and get one free. These deals are free to post onto the Gobza website. Then a customer can come along, select the deal and purchase for a small fee. They can then use the voucher at your business to get the deal they are looking for. It only costs you the discount you are offering! But where does the customer paid money go? Well that’s the clever bit.

Remember the first step? Signing up your friends, businesses and charities? For every person who buys a voucher, the person who signed them up gets a percentage of the profit – and the person who signed THEM up gets a percentage too – all the way up to four waves of members.

So if you sign up a friend, who signs up ten friends, who each sign up ten friends, who each sign up ten friends – that’s a whole lot of commission you are earning, for free.

It’s a win win for business. And like we say, it’s risk free. It doesn’t cost you a penny. Wonna know more? You can sign up here: gobza.co.uk or you can watch the promotional video here: Gobza Uk.

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October
1

Keeping a website high in Google and ensuring the SEO is fully optimised can be challenging. But staying on top of it can keep you at the top of the list. Literally. But sometimes, that’s not enough. If people are constantly arriving at your site – you need to make sure that the content is relevant and appealing. This can sometimes be more challenging than SEO itself!

Part of it is keeping up-to-date with the technologies that are around. Websites like Facebook have only survived as long a they have because they have learned the importance of adaptation. For example, do you remember Myspace or Bebo? They are both still around, but the amount of traffic that they see come through their site in a given time is nothing in comparison to when they were popular however-many years-ago. So it’s important to stay ahead of the game and don’t be too sentimental about the way in which your website set-out or looks.

Your main objective is to get people to come to your site and buy into your product. If that means making your website neon-pink, then that’s what you need to do. But how do you identify the trends and the markets. How do you know what the customer wants?

It’s one of the age-old marketing conundrum. Fashion changes faster than businesses can keep up to – so how do you future-proof everything you do. Well here’s a little tip, always know your competition by URL. Knowing your competition is one thing, but knowing what they do to rank in Google, how the arrange their site content and who they attract is valuable information that can be obtained by checking their Facebook page, checking their Google ranking and regularly visiting their website. This information can be priceless.

It may be simple, but if you have two or three websites that you check regularly, you’ll start to pick up what is hot and what’s not!

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September
1

One of the greatest things about the Internet is that you can communicate with many people in a short space of time, irrespective of time zones and distance. That’s probably what makes social networking sites, like Facebook, so popular. It’s a means to utilise this fantastic side of the Internet. But how can you harness this capacity into developing the perfect marketing solution for your website?

In some ways (definitely not always), it comes down to who you know. I’m not just talking about special opportunities, I mean literally the volume of people you know who are willing to press the “like” button on your Facebook page or to mention your article on LinkedIn. People go to great measure to get their numbers up. In fact you can get 300 likes in a day, if you pay the right people. The more people you are connected with online, the more you can make the most of the Internet and the way in which you can market your website. It doesn’t really matter who they are, as long as they are willing to share your website (or information). So then the question becomes, how can you make your material good enough that people want to share it. Well that’s the key.

Are people just gonna share your website because they love you. A few will. But more often, they will feel “it’s not the sort of thing I want to share with all my friends or addresses in my Email book”. Then again, when the content becomes interesting, then we have a ball-game.

If you can take your content and make it interesting, you can take your website from 5 likes through to thousands and thousands of views. One of the best examples of this is in the early days of the Internet, when videos were just starting to become popular. Reebok produced a viral advertising campaign called Terry Tate: Office linebacker. You can watch these videos online still today: youtu.be/RzToNo7A-94. Reebok learned that if their adverts were funny enough, people would share it. Even if their brand was only slightly involved.

Another, more recent, example is the Internet sensation, Gobza. Starting in the USA, the company produced a model that would benefit everyone that got involved with the project – therefore making the system naturally viral. Businesses got free advertising out of it, Customers got unbeatable deals and users earned commission on the deals that were offered. The win-win nature meant utilised the viral nature of the Internet. You can learn more about Gobza here: www.gobza.co.uk.

These are just a few examples of how to make your material more appealing to the everyday Internetter. It’s worth considering!

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July
20

Facebook Pages. Whether you like them or not, they are a free tool that can potentially get you a lot of free advertising. Sure, I’m not talking about those paid adverts down the side of the Facebook desktop pages. But a Facebook Page does have huge value in today’s society and small (or large!) businesses that choose not to have and use them could be said to be missing out.

So, assuming you have set up a Facebook Page for your business. What next? How can you milk it for all it’s worth? Well, hopefully these simple steps will help you utilise the latest Facebook Page features.

1. It’s going to sound a little cheesey – but use your Facebook Page! It’s too easy to set up a Page and forget about it. But then you may as well not have one. Make the most of it. Even engage your fans with general chit-chat “Who’s going away this Summer?” or “what super-power would you most like?”. The more people are responding to it, the more your page is in people’s worlds and screens.

2. You Profile photo is key. It’s not just a way of recognising your page, it’s a first impression to your audience. You have got to make it good enough to make people click! The good thing is that if you have had a designer put together a logo for you, that has already been considered. That’s why, generally speaking, your business logo is the obvious choice. But every page will naturally be different. USe your discretion. Just remember it’s value! First time impressions go a long way.

3. A reasonably new addition to the Facebook design are page Covers. They are the giant images at the top of pages. There are rules about what you put in them – including not adding contact details, offers, prices or offensive things. But still, you can add product photos, buildings or samples. So make the most of the advertising real estate.

4. The About paragraph. Sitting neatly under your profile picture on your page is a box where you can write (in about 150 characters) about your business. Make it short, sweet and punchy. But most importantly – don’t leave it blank!

5. Tick the Tabs. Along from the about blurb are the tabs. There will be four on display. These can be moved around and if you click the expand button on the far right, you can also add more tabs. Do a little web research and see the different tabs that you can add. You can pretty much process anything from payments through to Youtube.

6. Milestones and events. Make the most of the capacity to post events on your timeline, but they rarely occurs for some businesses. So, instead, go nuts with milestones. Every time you complete a project, go to an event, eat nice cake or go to the toilet, consider it a milestone and get to opportunity to post a giant picture (the size of the cover photo) on people’s walls. Perfect advertising! But don’t go TOO crazy, otherwise people will get fed up with your constant “milestones”. Once or twice a month should see you though nicely.

7. Choose your posts carefully. You can pin any given post from your timeline to the top of your page for up to a week. So choose carefully, and variate as much as you can. But this way you can control what the user is going to read first. Rather than that funny Youtube you just posted.

So hopefully these steps will give you a nice little kickstart into the world of Facebook Pages. Remember, Like and Like aLike.

This article was adapted from Quoakle Web Media.

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April
18

Obtaining Internet traffic is overwhelming and difficult at times, when you aren’t educated on the tricks and techniques.
In this post, we’ll be looking at a cheeky technique that will boost your traffic.

RSS feeds. They are often under-played and under-rated. Perhaps you’ve never heard of RSS, perhaps you think you know, perhaps not. Basically, it stands for Really Simple Syndication and its literally making a feed of content. Imagine Facebook lists, one for your friends, one for your family, one for your work mates – will RSS is the same but for a given website, podcast or business. People will find a RSS feed on a website, subscribe to it, and then when new posts are uploaded, they get notified automatically! Simple indeed. And clever too.

How can I get Internet Traffic to my site from a RSS Feed?

Well firstly, lets look at how to integrate it. That may help you understand how it will help traffic.
Follow these easy steps to integrate a RSS feed into your site.

1.      Firstly, create a feed for your static website using Feedity.com

2.      Then, post the feed URL (from Feedity) to the feed aggregator site Feedagg.com

You will only have to use the Feedity facility if you have a static web-page. If you have a blog, you can go straight to step 2.
Simply take the RSS feed URL using the little orange radar-looking button from your blog.

And how does RSS SEO work?

Consider this:

1.      Google and RSS are bff’s! Since most major spam sites won’t use RSS, Google knows that a site with an RSS is more likely to be real! Therefore, Google will drive traffic to your site because it thinks (and rightly so…) you are a decent site. It simply looks natural.

2.      Google loves blogs too! And, since blogs have RSS feeds built in, the two go together. Google will start to think you are a blog, even if you aren’t, when you are using RSS feeds.

How can I utilise this ?

Since RSS feeds aren’t considered as a popular method for SEO, you can utilise it cleverly. Simply set-up a network of a few blogs and then use aggregators, such as Feedagg, to gain new links each time you make a post to your blog. Clever eh?
Sure, it may be time consuming, but it’s free – but it does keep Google up to date with your site.

We aren’t joking, give it a try and watch it work!

This article was adapted from Quoakle Web Media‘s website.

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