April
21

Google pretty much rules the Internet. Try to optimize your site for it. or Bing, for instance), you aren’t maximizing your potential. Use what you learned here and get started with search engine optimization.

If you are trying to optimize your site to improve your search ranking, it’s important to make sure that your site’s code is clean and well written. For example, a site that relies heavily upon JavaScript must be coded efficiently, so that it can be indexed by search engine spiders. If there is a large amount of Flash content on your site that lacks an alternate textual description, it will not be indexed at all.

Research the amount of time each company has been in business. You need the best information and knowledge of risks to make an informed decision.

Use header tags. Sometimes these headers can be too big, but you can use CSS to change the size. Headers are important because search engines love to use them to rank websites. The most important aspects of your page, like the service or product you are offering, should be flagged with either H1 and/or H2 tags.

Increasing your PageRank depends upon increasing the amount of site traffic you have, as well as keeping visitors on your site for an extended period of time. There is increasing evidence that the amount of time a person spends on a site (according to metrics like Quantcast scores, etc. Optimizing your search engine results is the best way to improve your online visibility. Try adding forums to the site, or allow for comments on key topics and articles. Encouraging participation will increase the amount of time visitors want to stick around.

Site Map

A site map will assist search engines to index your pages. Navigation bars can make your site easier to use. Even for a small site, putting up a site map will greatly boost your search engine rankings and make your site easier to navigate.

Search engine marketing and social media marketing go hand in hand, so don’t forget to take advantage of both tools. This includes more than just Facebook, Yelp and Twitter. There are a large number of social networking sites out there, and some of them are geared toward certain topics. Join forces with those that can help your business and boost the success of your website.

Begin by doing ample keyword research. Wisely choose which keywords to use on your website and in your titles. When you research keywords, you can learn the phrases people are using when searching for subjects related to your site. These popular keywords are the ones you want to concentrate your optimization efforts on.

Fresh Content

You should publish and write fresh content as much as you can. Set a goal for yourself, and follow through on it. When a site has more new content, search engines look upon it more favorably than those without fresh content. Websites with fresh, updated content will more than likely provide their webmasters with a higher ranking.

Your websites should never have duplicate content if you are going to stay out of the spam filters of search engines. Know that you might even do it on accident. For example, product descriptions on numerous pages can be considered spam.

Get better SEO by adding videos and a sitemap to go with them. Videos can be used to introduce yourself or your staff or to demonstrate the use of a product. Post these videos on your site and label them with good keywords. Once that is done, add it to your page to your Google Webmaster Tools page. You should then put the video on sites like YouTube and Metacafe. Then, you can relax and wait for visitors to arrive.

By using the above suggestions, you will be able to stay relevant by using search engine optimization. When a search engines looks at your page as being relevant, you are more likely to rank higher. Using these tips, make it happen. If you aren’t using these strategies, you can bet competitors are.

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