One of the greatest things about the Internet is that you can communicate with many people in a short space of time, irrespective of time zones and distance. That’s probably what makes social networking sites, like Facebook, so popular. It’s a means to utilise this fantastic side of the Internet. But how can you harness this capacity into developing the perfect marketing solution for your website?
In some ways (definitely not always), it comes down to who you know. I’m not just talking about special opportunities, I mean literally the volume of people you know who are willing to press the “like” button on your Facebook page or to mention your article on LinkedIn. People go to great measure to get their numbers up. In fact you can get 300 likes in a day, if you pay the right people. The more people you are connected with online, the more you can make the most of the Internet and the way in which you can market your website. It doesn’t really matter who they are, as long as they are willing to share your website (or information). So then the question becomes, how can you make your material good enough that people want to share it. Well that’s the key.
Are people just gonna share your website because they love you. A few will. But more often, they will feel “it’s not the sort of thing I want to share with all my friends or addresses in my Email book”. Then again, when the content becomes interesting, then we have a ball-game.
If you can take your content and make it interesting, you can take your website from 5 likes through to thousands and thousands of views. One of the best examples of this is in the early days of the Internet, when videos were just starting to become popular. Reebok produced a viral advertising campaign called Terry Tate: Office linebacker. You can watch these videos online still today: youtu.be/RzToNo7A-94. Reebok learned that if their adverts were funny enough, people would share it. Even if their brand was only slightly involved.
Another, more recent, example is the Internet sensation, Gobza. Starting in the USA, the company produced a model that would benefit everyone that got involved with the project – therefore making the system naturally viral. Businesses got free advertising out of it, Customers got unbeatable deals and users earned commission on the deals that were offered. The win-win nature meant utilised the viral nature of the Internet. You can learn more about Gobza here: www.gobza.co.uk.
These are just a few examples of how to make your material more appealing to the everyday Internetter. It’s worth considering!