Facebook is fast-becoming a must-have accessory for any business – and especially for any online businesses. Taking the population of the planet and divided by the number of Facebook users calculates that 1 in 9 people in the world today have Facebook. That’s some client-base to advertise to. Facebook’s recent media spotlight came from its recent floating on the stock market. With stocks as low as ever since last week’s first float, the future of Facebook seems to be bleak. Or that’s what the critics say.
An online post, detailed the likely downfall of Facebook (read it here: Article). The author bases most of the future Facebook failure down to the lack of profits that Facebook are generating. And it’s true, the income from Facebook is surprisingly low for a company boasting 845 million clients. But this is just speculation. There are some very valid points that are not being drawn from Facebook’s recent venture… And here’s a few of them.
As Facebook grows in the world of social networking (to which it could easily be described as king!), regular users may have noticed a lot of changes over the course of the last few years. More and more, the adverts have become relevant to the user and with increasing accuracy. What’s so special about that? I hear you cry. Well, it’s what the links connect TO that’s the interesting bit. Today, more adverts on Facebook link to their Facebook page than to their website.
It’s clear that Facebook are trying to re-create the Internet within their engine. Take Facebook Priviate Messaging for example, did you know you can use it as an email address now? Including attachments and unique email address! May saw the release of not one, but two smart phone applications made by Facebook, for Facebook users. The first is a Facebook Camera and the second is a dedicated Facebook Page manager app. It’s interesting the see the expansion of Facebook, overtaking some of Google’s territory.
To put it another way, lets look at the target audiences of many products today. A young person, with cash to spend on things. What is going to grab their attention more:
An advert or blurb at the top of Google? or
Seeing a Facebook advert that 20,000 “likes”, including at least 20 of their friends?
In reality, the latter is far more appealing. Facebook “likes” are becoming a very valuable and eventually profitable commodity.
There could even be a market, at some point, for people to pay each other for Page likes – who knows?
Catching on to this trend, Google are USING these Facebook “likes” to analyse valuable sites. They then use this analysis to add valuable ranking to the site on their database. Suddenly, the value of Facebook ads starts to increase.
But the big question, how Facebook going to make more money?
With successful demonstation that it works, they could very easily steal away some of the SEO market. By this I mean, a large segment of the money invested into SEO on sites such as Google – could very easily be shifted into SEO investment within Facebook. Clever eh?
Sure Facebook is fluctuating in stocks and shares, but I think Facebook still has a lot of miles left to run. I doubt we’ll be seeing the back of it any time soon.
This article was adapted from Quoakle Web Media.