May
31

Facebook is fast-becoming a must-have accessory for any business – and especially for any online businesses. Taking the population of the planet and divided by the number of Facebook users calculates that 1 in 9 people in the world today have Facebook. That’s some client-base to advertise to. Facebook’s recent media spotlight came from its recent floating on the stock market. With stocks as low as ever since last week’s first float, the future of Facebook seems to be bleak. Or that’s what the critics say.

An online post, detailed the likely downfall of Facebook (read it here: Article). The author bases most of the future Facebook failure down to the lack of profits that Facebook are generating. And it’s true, the income from Facebook is surprisingly low for a company boasting 845 million clients. But this is just speculation. There are some very valid points that are not being drawn from Facebook’s recent venture… And here’s a few of them.

As Facebook grows in the world of social networking (to which it could easily be described as king!), regular users may have noticed a lot of changes over the course of the last few years. More and more, the adverts have become relevant to the user and with increasing accuracy. What’s so special about that? I hear you cry. Well, it’s what the links connect TO that’s the interesting bit. Today, more adverts on Facebook link to their Facebook page than to their website.

It’s clear that Facebook are trying to re-create the Internet within their engine. Take Facebook Priviate Messaging for example, did you know you can use it as an email address now? Including attachments and unique email address! May saw the release of not one, but two smart phone applications made by Facebook, for Facebook users. The first is a Facebook Camera and the second is a dedicated Facebook Page manager app. It’s interesting the see the expansion of Facebook, overtaking some of Google’s territory.

To put it another way, lets look at the target audiences of many products today. A young person, with cash to spend on things. What is going to grab their attention more:
An advert or blurb at the top of Google? or
Seeing a Facebook advert that 20,000 “likes”, including at least 20 of their friends?
In reality, the latter is far more appealing. Facebook “likes” are becoming a very valuable and eventually profitable commodity.

There could even be a market, at some point, for people to pay each other for Page likes – who knows?

Catching on to this trend, Google are USING these Facebook “likes” to analyse valuable sites. They then use this analysis to add valuable ranking to the site on their database. Suddenly, the value of Facebook ads starts to increase.

But the big question, how Facebook going to make more money?

With successful demonstation that it works, they could very easily steal away some of the SEO market. By this I mean, a large segment of the money invested into SEO on sites such as Google – could very easily be shifted into SEO investment within Facebook. Clever eh?

Sure Facebook is fluctuating in stocks and shares, but I think Facebook still has a lot of miles left to run. I doubt we’ll be seeing the back of it any time soon.

This article was adapted from Quoakle Web Media.

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May
17

SEO is already an essential part of Internet marketing. Whereas, in years gone by, producing a website would be enough, now to be highly ranked in Google is literally essential for traffic. But it’s also worth noting that there are some outdated and obsolete methods of SEO that sometimes we can waste time on – when we should be concentrating on the more valuable methods.

So this article is about what NOT to invest your SEO time into.

First up? Meta Keywords

Once upon a time, this were key(words) in a website and simple search engines would use them to identify the content of websites. Over time web developers became smart to this and would start to be inaccurate or misleading information in the meta keywords in order to boost their website to the top of the search engines (and SEO was born!). These days, search engines are a lot smarter and wiser to tricks like these and as a result, companies such as Google have categorically stated that they ignore Meta Keywords. So there really is no point in playing around with them. At least for now.

Anything else? Only Facebook really…

With the increase in Social Networking (or as the techies call it: Web 2.0), there has also been an increase in the use of Social Networking to help promote business using SEO. For example, adding a Twitter feed to a website can be a perfect way to keep your site updating – without the need for a Content Management System. People are also using Facebook as embedded widgets to a website, to enable people to “like” or joining their Facebook Page, Group or Profile. So in these Web 2.0 times, it’s worth noting that anything that is Facebook embedded to a website will most-likely by ignored by Google. Partly because of the way in which it works and partly because Google recognises it’s linked out to another part of web.

In short, Facebook Pages can help – but embedding widgets and links within your site, won’t make it better or worse.

This article was adapted from Quoakle Web Media‘s website.

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May
11

Social Networking has become the hit of the Internet. Let’s be honest, if someone doesn’t have a Facebook account, they will at least have a Twitter, Linked In or Google Plus account. So these days, SEO marketers utilise this by adding buttons at the bottom of pages and posts for each Social Networking site for people to click. These are called social indicators.

Social indicators have become an important factor for SEO – especially with the release and (somewhat hopeful) web integration of Google +1.

Whereas in the past Google would analyse sites to test their popularity – now they have a simple and effective way of doing it. Seeing how many Facebook, Twitter (or the likes) users have given it a thumbs up, Tweet or Like.

Between Facebook, Twitter, Google Plus, Linked In, Stumble Upon and other social networking sites, Google easily see which content/websites people are actually finding interesting, valuable and worth sharing – by simply monitoring the amount of times URLs for those sites are liked, re-tweeted and +1′ed!

With this in mind, it is more important than ever to allow your websites’ visitors the ability to “like”, share and +1 your pages.
A popular competitive analysis service online (serpIQ) includes the following aspects in it’s “Social factors” score:
- Facebook likes
- Twitter mentions
- Linked In Shares
- Google +1s
- Diggs
- Delicous Bookmarks
- StumbleUpon Stumbles
While it’s not possible to give you a number to aim for with these different metrics, you should try to maximise each number whenever you have the chance.

This article was adapted from Quoakle Web Media‘s website.

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May
1

Choosing Keywords can sometimes be touch. Maybe you aren’t even aware what Keywords are. Well, either way, this is the perfect article for you.

The truth is that Google’s AdWords keyword tool holds t he monopoly when it comes to working out your Keywords – so for more information on that, see our dedicated article on Google Adwords Keyword Tool. But firstly, here’s a brief overview on what Keywords are.

Imagine you are looking to find a Web Designer in Shoreham. The first thing you would type into Google would be exactly that – Web Designer Shoreham. This is perfect if you are searching. But what if you were a Web Designer In Shoreham? Isn’t there a lot of competition? Yes! Which is where the Keywords come in. Clever research into the exact phrases that are typed into Google can help you find an alternative solution is Web Designer Shoreham is simply too over-run with SEO geniuses. The change may be as simple as Web Design Shoreham, or Website in Shoreham. But subtle changes in the keywords can save you time and produce valuable results.

How is this research carried out? My answer in short would be Google Adwords Keyword Tool. It enables you to find the perfect combination of words that will boost the SEO on your site. Read more about it here: Google Adwords Keyword Tool.

On a more general basis, you should be trying to go for searches that you expect to be able to reach the top 3 positions within the Google results page. You should also be determining the viability of targeting these keywords simply based on the fact that around 42 percent of all visitors to Google Search Engine Results Pages will only ever visit the first listed website on the result list. Crazy eh? Although – I’m the same if I’m honest.

So as a rule of thumb, don’t ever target a keyword that puts you below the front page. And even then, you want to be as high up as possible.

It’s worth analysing the links that point to your site (using keywords) using certain online tools. Yahoo site explorer was once a key tool, but unfortunately has become somewhat unreliable of recent years due to the vast success of Google. You can get yourself a free membership of Majestic SEO. This is good whether you are completing a competitive analysis yourself or not. They allow you to get in-depth reporting as you would be able to do for any domain with one of their premium memberships. Another way of obtaining this sort of reporting would be through a serviceprovider on a website like Fiverr.com.

This article was adapted from Quoakle Web Media‘s website.

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