April
18

Obtaining Internet traffic is overwhelming and difficult at times, when you aren’t educated on the tricks and techniques.
In this post, we’ll be looking at a cheeky technique that will boost your traffic.

RSS feeds. They are often under-played and under-rated. Perhaps you’ve never heard of RSS, perhaps you think you know, perhaps not. Basically, it stands for Really Simple Syndication and its literally making a feed of content. Imagine Facebook lists, one for your friends, one for your family, one for your work mates – will RSS is the same but for a given website, podcast or business. People will find a RSS feed on a website, subscribe to it, and then when new posts are uploaded, they get notified automatically! Simple indeed. And clever too.

How can I get Internet Traffic to my site from a RSS Feed?

Well firstly, lets look at how to integrate it. That may help you understand how it will help traffic.
Follow these easy steps to integrate a RSS feed into your site.

1.      Firstly, create a feed for your static website using Feedity.com

2.      Then, post the feed URL (from Feedity) to the feed aggregator site Feedagg.com

You will only have to use the Feedity facility if you have a static web-page. If you have a blog, you can go straight to step 2.
Simply take the RSS feed URL using the little orange radar-looking button from your blog.

And how does RSS SEO work?

Consider this:

1.      Google and RSS are bff’s! Since most major spam sites won’t use RSS, Google knows that a site with an RSS is more likely to be real! Therefore, Google will drive traffic to your site because it thinks (and rightly so…) you are a decent site. It simply looks natural.

2.      Google loves blogs too! And, since blogs have RSS feeds built in, the two go together. Google will start to think you are a blog, even if you aren’t, when you are using RSS feeds.

How can I utilise this ?

Since RSS feeds aren’t considered as a popular method for SEO, you can utilise it cleverly. Simply set-up a network of a few blogs and then use aggregators, such as Feedagg, to gain new links each time you make a post to your blog. Clever eh?
Sure, it may be time consuming, but it’s free – but it does keep Google up to date with your site.

We aren’t joking, give it a try and watch it work!

This article was adapted from Quoakle Web Media‘s website.

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April
16

When looking for free ways to boost the SEO on your site, don’t forget about theGoogle Keyword Tool.

It’s unarguable, the truth is that Google is the biggest search engine on the Internet to date. No matter what has tried to rival it over the years, Google has come out on top. With that in mind, it’s nice when Google throws you a bone so-to-speak, simply because Google knows what they are talking about when it comes down to Search Engine Optimisation.

Googles results are, realistically, the results you need to care about when it comes to SEO, so it’s a safe conclusion to say that their search results are a reliable source of information. They realise this and that’s where the Google Keyword Tool comes into play.

To start off, enter a keyword or phrase and click the search button. Once you click, the Google Keyword Tool will take that term and use its massive back catalogue of search histories to show you terms or phrases that are related to the one you entered.

Lets use an example, if I type Online Golf Tuition, the Google Keyword Tool will return information on a number of things:

1) how vast the competition is for the key phrase (ranging from low to very high).

2) Statistics that surround the key phrase (“Global monthly searches”, “Local monthly searches” and so on…)

3) Related key phrases or keywords based on other previous searches by users (in our example case, “Golf Coaching Courses” & “Golf Academies” etc etc)

4) Then also the statistics that surround each of these secondary key phrases (competition level, Global monthly searches, Local monthly searches etc.)

But what does this mean for my site?

The Google Keyword Tool is extremely useful for a lot of reasons. First and foremost, because it is free! But on top of that, it can really help you achieve a higher level of SEO on your website and, in turn, will help boost you up the Google page. Here’s just a few things it will make you aware of:

a) It will help you learn the level of competition to your term. Unfortunately, sometime you will be up against giants on the Google Rankings. If I wanted to promote my new Cola drink, I would have some heavy competitors to say the least. But don’t loose heart at this point!

b) It will teach you alternative terms and phrases. Through the use of the related terms, you’ll be able to work out terms that aren’t in such high competition. Within the tool, using the global and local statistics will help you work out which is the best option to take. For example, if I was trying to publicise  ”my little business in Brighton”‘s website, the local statistics would be crucial for me. This saves me using keywords that aren’t relvant to the target market I’m aiming for.

c) Now… repeat! (until streamlined) (and let’s face it, we can always be more streamlined on our sites) I would then repeat this process a few times, simply because the terms you are finding will send you in some interesting directions and you will learn what people are searching fo along the way.

In short, with the Google Keyword Tool, the balance that you will want to aim for is:
Low competition.
As high global or local search count.
As simple to search for as possible (i.e. a phrase people obviously search for).

This article has been adapted from the original at Quoakle Web Marketing.

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April
6

How Internet Marketing works is what so many are asking, as a current trend. The reason for that is that business owners see it as a way of increasing the productivity of their web site. When starting out in Internet Marketing (IM for short), its really important you know the snags. There are even certain things that if you do them wrong, you will actually harm your business. So, here are some of the things to watch out for:

1. Be careful how frequently you use email. There’s a lot of spam in email marketing. Even good emails can clutter your inbox. You know that, as you have experienced it yourself. By all means, send out regular emails. However, try to be as targeted as possible. Give your subscribers good content, and make your emails ‘fit’ them, as far as you are able. Also, think about what you want and desire from other marketers emailing you. You want emails that will help you advance your business!

2. Be careful about the language you use in your emails. Use ‘motivator’ words that impart a sense of urgency, but avoid ‘cheap’ emotional triggers. The worst word you can use is “free.” That smacks of desperation. Remember you are emailing them to help them. You are their ‘expert.’ Act in that capacity, and you will not go far wrong! Also, please be careful about slang (or worse) words! You might offend a good subscriber. Write in a conversational and understandable style.

3. Be careful not to promise ‘the earth,’ in your emails. Once I made the mistake of asking my subscribers what they wanted and I’d give it to them. There was a caveat I added, fortunately! But, none of them took it seriously. The worst thing you can do is make promises you cannot deliver. That’s how to end up losing subscribers and customers.

4. Be careful to make sure you have a privacy statement clearly accessible on your web site. Its becoming a legal requirement, if not so right now. Its part of Google’s terms of service. And, people want to know who to trust, which is a vital point in marketing via the web. Make your privacy statement clear and understandable. ‘Flash’ and ‘big’ words confuse and give the impression of superiority and lack of interest. The problem of the Internet is its so impersonal, you don’t want to get off on the wrong foot.

5. Be careful how you use social media. If you make your accounts too widely available, you may get a lot of spam back. Plus, you don’t want to ‘mix’ and ‘muddle’ your message! What people hear from your business needs to stay on-track. You desire to get interaction on your web site, but the trade-off is lots of people posting ‘advice’ which can be quite negative and detract from your overall ‘message.’

The good news is, every single one of the potential pit-falls listed are simple to avoid. Just take note of how they can ‘hurt’ you and turn them to your advantage. Paul Getty said that he would work out the worst thing that could happen, decide if he could live with that, and then do all he could to get the best outcome. That’s a 3-step plan which you can follow to be a success in your web marketing.

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