SEO can sometimes become a bit of a maze of information. So in case you can’t tell your Cache from your SERP’s, then this is the article for you!

The Black Hat – When you hear the term black hat and your website in the same sentence, you can be sure it’s bad news. Black Hat techniques are basically everything you want to avoid when it comes to SEO. If you are doing it or the SEO company you employ are doing it, it wont be long before you are banned from the engines, so be aware. In short, it’s doing SEO wrong and annoying Google in the process.

Blog – Your blog is a web site or a part of a website, that is associated with regular entries of commentary, descriptions and comments… Adding posts to catagories and assigning tags to each post to explain exactly what the post is about. In many cases, an online diary for the theme of the website.

Browsers - Browsers are software programs that enable you to view WWW documents. For example: Microsoft Internet Explorer (called simply IE), Mozilla, Firefox, Safari, and Google Chrome (to name a few!).

Cache - In browsers, ‘cache’ is used to identify a space where web pages you have visited are stored in your computer. When you use GO, BACK, or any other means to revisit a document, the browser first checks to see if it is in cache and will retrieve it from there because it is much faster than retrieving it from the World Wide Web. It causes load time to be less. But can sometimes cause inaccuracies if the site is being updated at that present time. It’s good to delete the cache in such scenarios. Although the browser will reset the cache automatically every now and again.

CMS (Content Management System) - Websites are quite often built upon CMS’s these days. They are foundations of a website that give user and admin capabilities to the client after the website has been completed. These are most often connected to sites that have a lot of information that is regularly changing – such as blogs. Some of the more famous CMS systems are WordPress, Joomla! and Drupal. Google likes CMS and so it’s a win-win for SEO.

CSS (Cascading Style Sheets) - When websites are created, often a set of rules will be created that will be applicable to the entire site. This CSS sheet will be often contain hundreds of rules for the website (to do with theme, feel and appearance usually) and are attached to all the pages that are subject to them.

FTP (File Transfer Protocol) - Ability to rapidly transfer entire files from one computer to another, intact, for viewing or other purposes. A bit like having a window browser that is connected to an online sever. FTP Software examples: Filezilla or Cyberduck.

HTML (HyperText Markup Language) – An Internet standardised language of computer code, embedded in the behind-the-scenes bit of Web documents, containing the stuff you see on the screen. HTML5 is the latest standard addition to the code, adding new capacities to the language – including animation and video without the need for extra plugins, such as Flash (gradually rendering such softwares obsolete).

ISP (Internet Service Provider) - A provider that sells internet connections via modems (examples: aol, Mindspring). There are many, many ISPs to choose from but they’re not easy to evaluate. Faster, more expensive internet connectivity is available via cable or DSL.

Keyword(s) - A word searched for in a search command. Use spaces to separate the keywords in simple keyword searching.

Meta-Search Engine - Search engines that automatically submit your keyword search to several other search tools and retrieve results from all their databases.

On-Site Links – On Site links are links on your site pointing or leading to other pages on your site. These are usually the links that you will see on the navigation bar or menu within the site. However, it could also be in the midst of the text blocks.

One Way Links – One way links are pretty self explanatory. It is where Site A links to you, but you offer no link back to them. This is often found with directories and articles or press released.

Optimisation (or Optimization, depending on what part of the world you’re in!) - Web site optimization is the process of specifically crafting your web pages to rank high in the Search Engines like Google. If you’re serious about your business, optimizing your web pages is an absolute must. That’s where we come in!

Page Rank – Page rank is the method used by Google to work out the importance of links pointing to your website or any website. It tries to measure the importance of the link pointing to your site and then, taking all of your inbound links into account, assigns a page rank to your website, which ranks from 0 -10. Most established sites having a page rank of between 4 and 6.

PDF (or .pdf or pdf file) - Abbreviation for Portable Document Format, a widely-used file format developed by Adobe that is used to capture almost any kind of document with the formatting in the original. For example, a Word Document may be converted to PDF and put online to be viewed, but so that i can’t be edited.

Reciprocal Links – This is often called a link swap or link exchange. It is basically where you link to Site A and they link back to you.

SEO – Hopefully after being on this site for a while you will know this, but if not, SEO is the abbreviation for Search Engine Optimisation. It is everything you do to make sure your website is appearing high in the major search engines (Like Google).

SERP - This stands for Search Engine Results Page and is effectively the pages that are shown on a result of a search

Spiders - Computer robot programs, referred to sometimes as ‘crawlers’ or ‘knowledge-bots’, that are used by search engines to roam the World Wide Web via the Internet. They visit sites and databases and keep the search engine database of web pages up to date. Their findings are then integrated into the ‘home’ database. Most large search engines operate several spiders all the time.

Sponsors (of a web page or site) - Many web pages have organisations, businesses, institutions like universities, nonprofit foundations, or other interests, which ‘sponsor’ the page.

Three Way Links - Three way links is a way of reciprocal linking but using a 3rd site for the link back. This is a form of link building which tries to hide the fact that you have entered into a link exchange. So site 1 will link to site 2 on the understanding that site 3 will link back to site 1.

White Hat – White Hat SEO techniques are what we all abide by. Any decent SEO company will only use white hat techniques to improve your SEO.

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