Selling the site is the income generating aspect of flipping websites. For those who have worked hard to find a great deal on a site and turn it into a profitable and desirable website, the last thing you want to do is hurt your chances of selling it by setting up a sub-par listing. Too many site-flippers don’t take the time to build a successful listing and may hurt their final profits. If you know what potential buyers are looking for in a site, you can tailor your listing to really grab their attention. Standing out from the crowd is the best way to get your listing noticed and boost your sale.
Use a Great Title
This may seem like a no-brainer, and it is for the most part. But many site flippers get complacent about the title of their sale. A title such as “Website about Weight Loss” might get sold, but a title like “Website Showcasing Groundbreaking New Ways to Lose Weight” will get potential browsers and potential buyers much more excited about what you’re offering. It’s important to remember that the people buying your site want to know that you put a lot of energy and effort into making it something special. Just as you are shopping for deals when you’re buying, so are they. While a listing with a boring title might have just as much effort put into it, most buyers will be skimming titles before they even bother to look at the details.
Emphasize Your Site’s Strong Points
While it may be tempting to go heavy on the main points about your site, the fact is that potential buyers only want the straight facts. They want to cut through the fluff and know exactly how much your website makes in a month, what kind of traffic they can expect and what its search engine rankings are. The title is the flashy part of your listing that grabs the attention, but the details about the site should be information rich. In truth, they can be so concentrated that you might just find a series of bullet points with short descriptions to be the most effective.
Backup Your Claims
Or in this case, the proof is in the pictures. Just as you wouldn’t buy a car based on a single exterior photos, don’t expect a buyers to lay down their money without seeing everything. A picture of the most important pages and important aspects of the page are great. Even better is a video of you navigating the site and showing them exactly how it works. There are websites out there where you can host video so not having a working example of the site in operation is inexcusable.
These three tips are not groundbreaking information. In fact, they may appear to be pretty standard stuff. But you might be surprised how many people put all the effort into buying a site for a great price and getting it optimized without making their sale listing as attractive as it should be. If you go the extra mile to make your listing appealing when selling websites you will notice more potential buyers and, thus, a higher potential sale price.