Ezine Articles is most probably the best article directory on the Internet. It also has the highest page rank. Add to that, that it is by far the most widely utilized by Online Marketers. In the past you could just submit any topic, you wanted, to them. Also, you could include any links you wished, and harvest the payoffs for your great content.
However changes have come slowly but surely. Now Ezine Articles has been clamping down on Internet Marketers. Alright, this seems like a huge problme for you, right now. However, it will, in the end, mean somewhere you can go for even better marketing. Chris Knight is the owner of EzineArticles.com and he wants to keep it number one. That’s good news. But, it means he has applied new rules to the site. Also, that will most likely carry on growing this year.
What happened last year was, they stopped anyone submitting articles about certain topics. For example, you can no longer submit articles about private label rights products or articles. Some marketers were obviously very disappointed when these new rules seemed to hamper their progress.
Another thing was, Ezine Articles put through the idea of a Premium account. With this you could pay almost $50 a month for a much faster service. This would give you better reporting and more facilities on your account. You would get an increased number of resource bio boxes you could store in your account, for example.
Chris Knight is profoundly aware of how Google sees his site. For 2010, he’s thinking of making a change that will stop you, or, at least, hinder your power to edit your articles after they are submitted and live on the site.
Why is this likely to come this year? Well, Google sees there’s an article in a certain place. Then, if your article is edited (and according to Chris, about 83% of edits are just resource box edits), then that article ceases to be live any more. So, Google searches and sees absolutley nothing there – its a ‘black-hole’ in Ezine Articles. That makes them look very bad in the eyes of Google.
And, you can bet that, where EA has lead, others will follow. Other article directories are definately expecting to clamp down on affiliate links and that kind of thing (spam topics are a particular target – good thing too). Its just like with all the social networks. What they fear is that their site will be slapped by Google. So, they cannot allow marketers to produce a “risky neighbourhood” online, can they?
As Chris Knight said on his directory blog this year, “Our reputation is on the line with every single outbound link included on every single article.”
Don’t forget, that includes the reputation of everybody who takes part in the EzineArticles directory. It makes sense for them to be very careful over where and to whom you are linking.
So, how should you react? Well, rather than being angry with the new rules, why not think of them with a positive attitude? It means, after all, that Ezine Articles are working very hard to make sure your content is safeguarded! If their page rank and Alexa ranking increase, you directly benefit. If they squeeze out the spammers and that kind of thing, you benefit again. These new rules actually help good and ethical marketers.