It used to be that you’d stay in touch with your clients in a lot of different ways; you’d talk to them over the phone, fax back and forth, send direct mail and meet face to face.

Of course, all of these methods of communication are still in use, but a lot of entrepreneurs are choosing to take advantage of the internet as a medium of communication and information gathering.  Businesses now use email, web based forums, instant messaging and other new technologies in addition to the older methods.

One recent development which is changing the way that business is done is the use of blogs as a business tool. Blogs got their start as online diaries, but the format lends itself to a variety of uses far beyond just sharing your personal opinions with the world. Among these new applications for blogging technology is of course business.

Blogs can be powerful tools for communication and a great way to promote your business. You can have a blog which is part of your website or as a standalone website. You can set up a RSS feed for this blog, which lets you keep current and potential clients up to date on the latest developments in your business as you post them on your blog. You won’t have to send out mass emails constantly, since your blog and its associated RSS feed can get the word out, even if your clientele don’t visit your site regularly.

What A Blog Can Do For Your Business

A Business Blog can save you untold hours of your time and offer you an opportunity to raise the profile of your business, build your brand image and even make sales! They’re free, easy to set up and maintain and are highly customizable. A blog is a very versatile medium which provides you with many different ways to disseminate information and position your products in the consumer or B2B marketplace.

Business blogging is particularly useful to entrepreneurs. Some of the advantages they offer follow:

The number of blogs and the audience for them is rapidly expanding; and about one third of the world’s 50 million internet users are regular visitors to blogs! You can do the math here, but a blog offers an unparalleled level of exposure for your business.

Blogs can be a two way communication channel – your clients can post comments on your blog. This can help you to improve existing products and give you ideas which may be invaluable to you in your marketing efforts.
Blogs are popular with web users, so they provide business owners like yourself an effective way to disseminate information to consumers. They can simply stop by your blog or subscribe to your RSS feed to find out about your offerings. Best of all, many of these people will leave comments on your blog and help spread the word about your business.

Your business blog can be a very powerful marketing tool. Your blog can be submitted to directories and blog search engines as well as to the general interest search engines like Google and Yahoo. Especially if you’ve just built your blog, this will help people find your blog and generate interest in your content; and your products.

Your companion in business,


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