AdWords is something which every webmaster needs to familiarize his or her self with. It’s by far the most popular PPC program available and is key to increasing traffic to your site. Since this is the most widely used PPC engine, it is also the most expensive to use; even small scale campaigns can end up being a little more pricy than you’d bargained for. However, you can use AdWords quite effectively even on a tight budget. Keep reading for three tips which can help you to get the best results from this popular PPC engine without breaking the bank.
One: Use Hyper-Targeted Keywords
These are the keywords which bring in people who are ready and eager to buy. These keywords are aimed at people who are looking to make a purchase right away. There are three phrases which I’ve found to be effective in targeting these consumers:
You’ll want to make use of the features which Google AdWords offers here; use quotation marks and brackets to ensure matching every type of query. This means that rather than simply using Buy Product, you want to use [Buy Product] and “Buy Product” in addition to Buy Product. These three words can work wonders for your PPC campaigns. If you’ve got a popular product, aiming for the people who are just waiting for a chance to make a purchase can bring you more traffic than you’d even imagined possible!
Two: Use Site-Targeting
Site targeting is an AdWords feature which all too many people neglect to use. You can make your campaigns site targeted or keyword targeted. While site targeting isn’t always the answer, this option lets you target the top ranked sites in organic Google searches. When it’s effective, this option provides you with a much lower cost per click than you’d pay for keyword targeted ads.To get the best results, what you need to do is to search your top keywords in Google. Examine the results for each – the top five to ten are all you really need to look at. What you’re looking for here is if these sites use AdSense. You’ll want to look at their AdSense placement. What you really want is top left placement, but as long as these ads can be seen without having to scroll down then this site is probably a good choice for your AdWords placements. Next, copy and paste the root URL of the site into AdWords to see if it’s approved for site targeted ads. If so, then you’re ready to go! Just fine tune your campaign; change the site’s root address for the link your Google search turned up. Once you’ve done this, only this page of the site will display your ad! This gives you a favorable, targeted placement which ensures a lower CPM than if your ad was displayed throughout the site.Three: Include your product’s price in your ads
While this may seem intuitive enough, many advertisers don’t do this – and it can keep your cost down by deterring those surfers who don’t really intend to buy. Including the price of your product in the ad reduces non-buyer clicks by as much as 80% in my experience. Of course this means less clicks overall, but what’s important here is that your clicks are much more likely to come from people who want to buy. If your prices are lower than the competition, then using the price point in your ad copy is a particularly effective technique to use.
Use these three tips and you’ll have an edge on your AdWords competition. Good luck!