November
28

This post relates to the fifth e-mail (Web Marketing Formula – issue 3)

Money:

Money is a big issue. Obviously, it is a very important motive for getting into business. And, here is one of the biggest challenges of all. You need money to ‘invest’ when you go into business. So, there is a BIG tension here. You want to go into business because, most likely, you have some financial goals that you have not yet realised. Yet, you need to spend before you can start making. It is really a question of sowing and reaping. Put in those terms, we really hope you can see the true value of our newsletter and blog.

Think of the farmer. He buys the land. He prepares the field. He buys the seed. He takes his valuable time to plough the field and plant the seed. But, he is not yet finished. He has to buy fertiliser, or whatever, then take more time to ‘encourage’ the crop to grow. He can’t sent sun and rain, of course, that is partly dependent on where he bought his field. You are just like him with your business. Buy the wrong piece of ground, and you are in trouble before you have even started! He did not plan. And, by failing to plan, he was planning to fail! He spent his resources, and he saw no results!

So, here is a very important and difficult area for you. How are you going to get this right? Actually, it is even more of a problem if you have already committed yourself. You have made an investment already. You have spent money. You have given up time in your quest to be successful. You have put in effort. But, you still have not earnt anything! What do you do? I suppose you only have 2 choices. Stop and start again, or keep going. It really depends on how convinced you are your current endeavour will end in success.

Here is a formula for you. Let’s pose a number of questions:

1) What will your earnings be when you start in business? 2) What savings can you use in your enterprise? 3) What do you need to live on? 4) How long do you expect it to be before you start earning money from your new venture? 5) What capital do you need to invest in your business? Obviously, if 2 is equal to or greater than 5, you have a head start. And, if 1 is equal to or greater than 3, you do not have too much to worry about. You have the luxury of being able to take greater risks, and wait longer for success to come.

However, if you have no savings and need to invest $10,000, plus have a deficit of $500 per month of income against expenditure, it is a different story. If it takes you a whole year to get into profit, you will be down $16,000. So, thinking about these figures is very helpful, and further reveals the picture of what you are facing.

Energy:

Another resource, as was mentioned earlier, is effort. This is easily overlooked, probably because it is not as obvious as the resources of time and money. Of course, it is related to both of those. Why is it important? For one reason, that if you are putting in effort into your business, there other things that you then cannot put effort into. That is how it relates to time. Very often, if you are putting time into your business, it is taking effort as well!

Allow us a large but important digression at this point. Let’s get the whole thing into perspective. It is not just about use of your resources, but the whole enterprise and endeavour of going into business. Let us get a very clear view of where this sits in the whole context of your life. What could be more important? Allow me to borrow something I heard many years ago, but is still relevant today. About 15 years ago, a friend lent me Brian Tracy’s audio program, “The Psychology of Achievement.” That was a life changing experience listening to those tapes, which are still relevant today!

During his introduction Brian Tracy said that success could be put into 6 categories. Let me list them for you:

1) Peace of Mind.  2) Health and Energy.  3) Loving Relationships.  4) Financial Freedom.  5) Worthy Goals and Ideals.  6) Personal Fulfilment.

Study those criteria for a minute. Can you add to it? It is difficult to do so. What about the order? That is so important. Think about it. If you do not have peace of mind, then what is the use of anything else. At the very least, it is lessened. Think of all the tragic cases of mental illness in some home or institution. What have they got? They might have all their physical faculties. They might have a large, loving and dedicated family. They might have a fortune in personal wealth. But, what is the us of it all? Peace of mind must come first. Mental problems are always very serious.

But, what about health and energy? Alright, to lose your health is not as serious as losing your mind, but it is a big barrier to success. These are the 2 problems that affect people when they are old, losing their mind and losing their health. My Granny lived to be 98 years old. Her body started to pack up part by part, but she was as sharp as a razor right to the end. She could still hold her own at bridge, right to the end. She was a bandit! But, I was very thankful that she still had her ‘marbles’ right to the end. So, mind and body come before anything else. Without them, or even one of them, life becomes a struggle and is painful.

Then, of course, loving relationships must come next. You do not have to have money to be happy, it might help, but it is not essential. Good relations with other human beings easily win over financial freedom. Years ago, my family used to like taking our holidays in France. The population of France is about the same as the UK, but they have about 3 times the land mass. Often, we would rent a little ‘gite’ in the French countryside. What always struck me was the standard of living of the French peasant farmers. They were not rich, they were poor. But, with the warm climate and plenty of land to grow things, they had a ‘good’ life.

So, the order of these categories is very important, and I, at least, think Brian Tracy got it absolutely right. This is so helpful for any of us wanting to go into business. Often the reason is to get financial freedom. We would like to get the point where we do not worry about money. That is to obtain freedom from the financial worries that most suffer from. Of course, it is different for everyone. I expect that most of those French, peasant farmers do not worry about money. They might worry about losing their crops, but that is slightly different.

So, I hope you see the perspective here. Studying those 6 points of Brian Tracy should help you realise what importance to put upon your business. If you lose from the top 3 categories because of it, then you might want to think again. How will your business help you with those top 3 points? That is a very good question, and one that it is hard to answer. Hopefully, you will not be thinking, “Perhaps I had better not start at all.”

If your business helps with the bottom 3, without affecting the top 3, then it is definitely a positive thing.

May you know real, true and lasting success!

Richard Mortimer

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November
24

The Way We See Things

Posted In: Business Basics by Support

This post relates to the fourth e-mail (Web Marketing Formula – issue 2) 

                           

Our subject today is our ‘outlook.’ How do we see things? How do we respond? How do we react to certain things and situations? This is attitude. And, it is a very helpful thing to consider when contemplating going into business. Brian Tracy asks us to imagine that we have some ‘BIG’ project that we have been working on. We believe that this is going to be our big breakthrough (we always think like that about our own ideas). Anyway, imagine you have your appointments booked, your tickets arranged. But, everyone you show your proposal, turns you down flat! How would you feel? Probably, pretty dejected. So, you ring home, and your brother tells you, “It does not matter, because you have just won a million dollars!” How do you feel now? Elated, of course (depending on how believable your brother is). Anyway, you are a responsible person, so you continue with your appointments. But, you are going in with a totally different attitude! But, when you finally get home, your brother tells you it was a joke! The point is this, the feelings you had were real. Attitude does make a difference.

So, there are certain things that you ought to be particularly concerned to have a good, positive attitude towards:

1) The first is ‘Yourself.’ Perhaps you are already thinking that business is not for you, in any form, based on what you have learnt. But, there is another factor coming into play here. You might be leaning towards such a decision due to your individual circumstances. However, that does not change the fact that the capability of human beings is simply staggering!

If you have already decided against going into business (you will be in a minority), we do not want to persuade you otherwise. The whole point is to help you make such a decision. But, you will still benefit from this material. Why? Because we are now talking about something much bigger!

What is your attitude to human beings in terms of the achievements of our the whole race? Yes alright, I know, there is much to be sad about. But, that is a different matter. We are talking here about capacity. Look at those sky-scrapers! Once I had the privilege of going up the Sears Tower in Chicago! Look at the advances in medicine. Look at some of the achievements of humans! Recently, we went to hear a young woman telling of her adventures with her husband climbing Everest, plus all the highest peaks in all the continents of the world! If you made a list of jaw-dropping achievements for man, it would be very long.

2) The second is ‘Business.’ As we noted before, business makes the world go around. It is important for any country. Right now, the place which is really growing is India. In the UK, there are still more people doing business with China, but India looks like being the next place to be saturated. Yes, I know, it brings problems. But, generally, business is good and important to any country. It will really help you, if you see business in general as being a good thing. All benefits and blessings like that can be abused, and almost certainly will be, but that does not take away from the fundamental principle.

3) The third is ‘Selling.’ We have touched on this before, but it is so important. You need to have a positive attitude to selling, because it is the back-bone of business. I think it was Paul Getty who said, “Take everything away from me, but leave me with my sales force, and I will back where I am now, in a year!” Selling is where one person explains their offer in such a way that the prospect is compelled to say, “OK, you have convinced me, what you have got is what I need.” Or, words to that effect. It is educating another person to the point, where they consider the value of what is offered to be greater than the cost. If you are in business, you are selling, whether you like it or not. The best sales people are intelligent and creative.

So, I do hope you are convinced about these things. And, particularly, I do hope you can see the value of having a good and positive attitude to certain things. You might consider there are other things that need to be listed here. And, you might change the priorities. OK, that is great! If you can argue your case, I would probably agree with you.

There is another aspect of attitude that is very important. As I hinted in the newsletter, it is a subtle twist on this whole subject area. It is the area of expectation. Why is this important? Well, because you have to have realistic expectations for yourself and your business. In other words, they must not be too low, or too high. They must be believable.

Let me illustrate this by telling you about the experience of a friend recently. He has retired from work and has a very small pension. So, he has taken to selling things on e-Bay. He had a very nice book on a classic car. Anyway, my friend put this book on e-Bay, expecting it to sell for £200. But, very soon, it reached £700, as two owners wanted it. Then, it started to get into the thousands! But, suddenly, one bid £7,400, then e-mailed my friend saying it was a mistake. However, before the matter could be resolved, the other man had bid £8,100! He got the book, and my friend delivered it. £8,100 is over $16,000! For one book!

Alright, so what is the point? Things like that are rare. You were probably quite interested in reading about what happened because it is unusual! How does this relate to you business? Well, if you set up a business selling books on e-Bay, and were waiting for something like that to happen, you could wait a long time! Surely, it is an unusual occurrence, and therefore not something that is a realistic expectation for ‘every day’ business.

The secret here is to have a balance of expectation. Your expectations for your business need to be correct and realistic, but also, they need to stretch you. Let me ask you – what expectations do you have for yourself in business? You might think, “Ah, he is talking about goals here!” In a sense, yes, but we will come back to goals in a later newsletter. Here, we are thinking more generally about your approach to your business.

The point of this topic, is to help you orientate yourself, before you start. You know how companies have ‘orientation’ sessions, to get new employees up to speed? Well, it’s a bit like that. The purpose is to enable you to make decisions about your business, before you launch out. Your goal setting comes after these decisions have been made.

So, what expectations do you have for your business? Think about this as hard as you can. All the prior thought you can put in will help you.

1. What is your business going to cost you in terms of: time, money and effort?

2. What sacrifices are you prepared to make?

3. How long are you prepared to work without making any money?

4. Is setting up in business to supplement your income, or to replace your current income?

5. What is the minimum return you need to make it all worth while?

6. Do you plan to sell the business, or part of the business, at a later date?

7. What sort of income do you expect to draw from the business?

8. How much of your income are you prepared to re-invest in your business? And, so on…

Now, please remember not to have too many ‘fixed’ ideas. You will find, as you think about ‘general’ questions, like this, your ideas will change. Things will occur to you that you had not thought about. But, you do need to think in these terms, so that you can make the right decisions regarding your business. If you are not prepared to put in any time or money, and want to make a million dollars by next month, you know, you are going to struggle a wee bit!

However, by making your expectations realistic and, at the same time, stretching, you will find your whole perspective will be more focussed. You will start to really believe that you can do it. As, it all starts to take shape, you have something more concrete to focus on. Just try asking yourself questions, like those above, and find out for yourself, that this is absolutely true.

   

May you soon know all the success you desire.

   

Richard Mortimer

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November
20

Who You Are!

Posted In: Business Basics by Support

This post relates to the third e-mail (Web Marketing Formula – issue 1) 

Who You Are! (part one):

This is the first step for anyone in business. For example, all business requires selling. Just think about it for a minute. You can have a brilliant product, but it will not sell itself! You can be a genius in some area of expertise, but unless you can ‘sell’ yourself, or get someone to do it for you, you are not going to get very far. I remember trying to break into motor-racing. I had just turned down a one year contact for a sponsored drive in long-circuit kart racing. (I did not think it was the right route to single-seaters). I found someone to put a sponsorship proposal together. I had a top team lined up. But, we did not get the sponsorship money, so that was the end of my dream!

However, back to selling, you can have an average product with a good salesman, and it will be a success. At some point you have to persuade someone to exchange money for what you have to offer. So, let me ask you: can you sell? If you cannot, are you prepared to pay others to sell for you? Or, are you prepared to learn how to sell? It is not as difficult or as unglamorous as people think. The best salesmen are very creative people. ‘Rocket’ Ron Holland has a chapter in his book, “Talk And Grow Rich,” called “The Orator Is King!” He is right. The person who can persuade, convincingly, is going a long way in life.

So, now is the time for you to put yourself through a couple of tests. The first is just coming up; the second is in part two of this blog post.

The Personality Type Test:-

Roger Dawson, in his very important audio program on negotiating, says that recognising your personality type is a source of healing for many inter-personal problems. There are basically, 4 different types of personality. These are divided by 2 factors: how quickly you make decisions, and how much your emotions are involved in your decisions.

Some people like to make fast decisions, others seem to take an age! Some make decisions emotionally, while others do not allow emotions to come into their decision making. The point is this; these differences apply in all areas of life. Whenever you are communicating with another human being, these differences are coming into play. Roger Dawson has helped many husbands and wives come to a new understanding of each other. If you understand someone else’s personality type, you will be able to communicate better with them. Obviously, this is important in business. A simple matter of undersdtanding, has made a big difference.

But, right now, we are more interested in you. What personality type are you? Here is how to find out. First, draw 2 lines on a piece of paper: one, top to bottom; another, side to side. Divide the paper equally with the 2 lines. You should have 4 equal size boxes. Now, write these 4 personality types in the boxes: top left = Analytical; top right = Pragmatic; bottom left = Amiable; bottom right = Extrovert.

Let’s take the vertical line. This is the difference between slow and quick decision making. It is also to do with assertiveness level and liking to be in control. Pragmatics and Extroverts make quick decisions, and like to be leaders. Analyticals and Amiables are not so concerned to be in the fore-front, and are very often heard to say, “I will think about it!” The horizontal line divides those who think business should be fun (below the line), from those who take it more seriously. Analyticals and Pragmatics can be irritated by Amiables’ and Extroverts’ emotional swings, while the former are seen as cold and calculating by their more ‘emotional’ contemporaries.

Now, you might not be definitely one of those types. It might be a tendency. But, you  will be in one of the boxes. Perhaps quite near the centre (that is good). But, which one are you? Think of your current work. What are you good at? Which situations do you find yourself most comfortable in? Think of decision making: is it quick or slow with you? What about assertiveness: do you like to be ‘in control’? Or, are you happy to follow? Are facts and figures important? Then, you might be an Analyitical! Are people very important to you? Then, perhaps you are the Amiable type! Do you like to get things finished? Then, that might suggest you are a Pragmatic. What about the office party? Do you come to life then? Maybe, you are an Extrovert.

Try looking these terms up in the dictionary. That might really help you to get a handle on the whole concept of personality type. Think of as many business / work situations as you can. Ask yourself these sort of questions, and do your best to assertain which of these types you are. Get family and friends to help you. Draw the 4 boxes for them and ask them to place you in a box. Perhaps you could print off a series of these ‘charts’ and give them to a number of people you trust! Remember: top left-hand corner = total analytic – ‘unsalvageable geek!” Top right = total pragmatic – ‘mafia boss!” Bottom right = total amiable – ‘mister manipulated!” Bottom right = total extrovert – “shameless show-off!” Hopefully, you will find out that you are a lot more balanced than that.

Often, we might find ourselves adapting to different situations and circumstances. There is a time to be each of the personality types. For example, pragmatics are usually good at business! So, ask your contacts to rate you in human terms. Let us know, how helpful this article was for you.

Who You Are! (part two):

We have thought of this most important aspect of your business, in terms of your personality style. Hopefully, you now have a better idea of how you will get on in business, and what sort of business you should be in. Let’s now put you through a second, very helpful, test. Maybe someone thinks, “Well, I only want to work a few hours a week in my business!” The answer is that, “Then it is even more important!” Let’s be frank, to be forewarned is to be forearmed. To go straight into any venture without too much thought, is not a good idea. Why? Because, there are plenty of people who will take your money! Thinking in these terms does not stop you planning. How about this? You go ahead and dream. Make your plans. Think about how great it will be to be in business for yourself, even on a small scale. But, put your ideas to the test. It will help you iron out the bumps and smooth off any rough edges.

Have you heard of ‘swot’? To be precise, we are now going to subject you to a SWOT analysis. This is simply 4 questions that you will find very helpful. You are going to apply it to yourself, right now. But, as soon as you can, apply these same questions to your business. If you are still in paid employment, try applying these to the company or organisation you work for! It will get you used to thinking in ‘analytical’ terms. You pragmatics and extroverts, don’t be in such a rush! Remember, if you have a balance of skills, success will come more easily to you. By all means, be enthusiastic about your project, but it is good to do some painstaking analysis as well.

SWOT stands for: Strengths, Weaknesses, Opportunities, Threats.

What are your strengths as a person? As a parent (if you are one)? As a business person? You should not find this too difficult (the next one might be a different story)!

If you were going for an interview for a job, what would you focus on? Are you diligent? Are you good with people? Are you enthusiastic? Are you any good at selling? Are you good at getting jobs done and projects completed? You write out your own list of strengths.

Now, the hard bit. What are your weaknesses? If you were the boss, interviewing someone, just like you, what would you be looking for on the negative side? If you are contemplating a home-based business, are you prone to distractions? This is a daily struggle, as far as I (Richard) am concerned. I have a home-based business and a home-based job! Nightmare! Do you get tired easily? Are you prone to stress? Would you panic if sales suddenly dreid up one day? What if your computer crashed? Do you have fitness problems? Spending a lot of time sitting down at a computer or on the phone, does not help. Make a list of all your weaknesses. Put everything down. It is better to have ridiculous things on your list, than miss out a major weakness. Ask those closest to you, whose opinion you trust.

OK, now a slightly different question: What are the opportunities available to you, as you think about going into business? (This is more important when you have decided what you want to do. If you are in business already, this will be a great help). You are thinking here about positive changes that will come into your life as a result of your business. You might want to categorize these: 1) those that will come as a result of actually being in business. 2) those that will only come to you if you are successful. Hopefully, you can see the difference. To a certain extent, the first category is better, because you get these anyway! Opportunities are really chances that open out to you, or may present themselves to you. For example, if you are able to spend more time at home because of your business, then there is an ‘opportunity’ to be with your family longer.

Then, finally, you will need to ask the opposite question to that. What are the threats that you will find or be likely to arise, as a result of your step into business? (This question is even more important for those already in business than ‘opportunities’). Is there a threat to your health? What about your house and car, etc.? All risk is a threat. There is a chance, if things go wrong, that you will lose. That is a threat. Obviously, it helps to know who is most threatened. If it is you yourself, you might be less concerned than if it was your children who could suffer. How are family and wider family members likely to react to your bold change? Anything that is a threat to you, your family or your resources, should be listed here.

One good tip, in asking such questions and writing a list of answers, is to keep going until you have at least 20 answers for each question. That is at least 80 answers, and if you can, don’t stop there. Go on to 100! What you are doing is ‘digging deep,’ making yourself think about this.

 So, how do you feel? Can you see yourself making progress in your planning. I do hope so. Are things becoming clearer? Do you now better understand your biggest asset? That is YOU!

 Are you getting somewhere? We do hope so. See you in a few days time.

Kind regards,

Richard Mortimer

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2
November
16

“I would really love to play the piano,” said the conference speaker in a private conversation. “No you would not,” replied the pianist. “Yes, I really would.  I would love to be able to play the piano!” “No, you wouldn’t,” again, came the reply.  “Sorry, but you do not know me, and I am telling you, I would love to play the piano!” “No, you would not! If you really wanted to play the piano, you would do it!” The speaker then conceded that the pianist was right. If he really wanted to, he would do it!

 

So, do you really want to get into business? That is a very important question, with the emphasis on the ‘really.’ Is it your goal? Are you planning for it? Perhaps we can put it like this? Many have gone into business, not really knowing what they are doing. Certainly, I (Richard) did. And, guess what, I failed! I would have to say, that the better I planned, the better I succeeded.

 

What is so attractive about becoming your own boss?

1) No-one to tell you what to do (at least not in the company, anyway).

2) Work the hours you want to (really?).

3) Decide how much you are going to pay yourself (once you are a success).

 

You’re thinking, “you are not encouraging me at all!” Yes, you are right. The idea is to put you off, by telling you ‘like it is.’ Then, encourage you, if you still want to do it. Then, finally, to help you to be as certain of success, as it is possible to be.

 

Here is the really important question: “Are you prepared to pay the price?”

Going into business is an amazing thing to be able to do.  In America and Britain, this has been one of the great fruits of the freedom our forefathers gained for us – liberty! Now, there are incredible opportunities for anyone to get into business. And, to be quite frank, the Internet has provided one of the most interesting and exciting.

 

But, there is always a price to pay. Think of it like this: if there were no cost associated with setting up in business, most people would be doing it! If it were ‘easy’ then success would be more frequent, etc, etc. The fact that setting up in business is difficult, is what makes it an exciting opportunity.

 

While considering this whole subject of getting started in business, I think we should exclude certain types of business. Recently, our chapel had one whole façade restored. The man who did it is a ‘craftsman,’ a stone mason. He is very good at what he does. The job he has done is fantastic, and I am happy to recommend him to others. He is self-employed. Strictly speaking, he is in business, but I do not think he would call himself a businessman. In the UK, it is normal for builders and people in other such occupations, to be self-employed. Yes, for sure, they will benefit from the newsletter and this blog. (Please do stay around if you are such).

 

Also, our material is not really targeted at the person building a business empire. That is beyond our experience and expertise. Again, if that is you, you are more than welcome here, but, you are going to need some more specialist advice. You will find the basics and some very useful information here, but you need a man like Jay Abraham. He is a genius! I remember, a few years back first hearing Jay being interviewed by Anthony Robbins. Now, if you know Anthony Robbins, you know he is seldom, if ever, lost for words. But, he was floored by Jay Abraham! The guy has a way of “thinking out of the box,” which is truly inspiring. So, by all means, start here, but if your goal is to be the next Bill Gates, Bernie Ecclestone or Richard Branson, you will need to go up a few gears at some point.

 

But, the person who ‘really’ wants to succeed, but perhaps has quite a few hurdles to clear, they should find all they need here. In some ways the hardest way to start in business, is to start part-time, evenings and weekends. Why? Because, for one thing, you already have a full life. For another, your failure is not a disaster! When your house is on the line (plus much else) and when you have had to persuade your family who are still sceptical, there is a certain ‘drive’ for success!

 

Please do not misunderstand me, I would never encourage anyone to go into business if it meant re-mortgaging their house, or worse! In a sense, we are not really targeting ‘businessmen,’ more the normal, average person who desires greater success.

 

But, lets put that vital question again, “Are you prepared to pay the price?” There is always a price to pay. Your first task is to work out what is that price, and decide whether you wish to pay it. Coming up in these blog posts will be an article on different types of business. There you will be able to see a little more clearly, what ‘types’ of business are available, before you make your choice. If you are already pretty certain what you want to do, maybe you could wait to complete these articles to ‘double-check’ whether you are on the right lines.

 

Here is encouragement to face the difficulties setting up in business. Paul Getty said, he always worked out what was the worst thing that could happen by taking a business decision. If he could live with that scenario, he would go ahead. Then, do everything he could to make sure that did not happen! You might not aspire to do business on his scale, but the principle is a good one and still applies.

 

Think of your current idea. If what you are currently planning went wrong, what is the worst thing that could happen? Can you live with it? If you are married or have dependents of any kind, can they live with that worst scenario? What got me into my current business activity, was the fact of 2 pieces of mail arriving the same day! One a business opportunity, the other a gift in the form of a check. I discussed the opportunity with my wife, and we both decided to go ahead. It is such a comfort that she supported me in this.

 

So, now is the time to really think things through. The opportunities available today, are quite incredible. Starting in business is exciting and is always something that stretches us as human beings. Therefore, even failure financially, has a measure of success about it. Thomas Edison, the great inventor, made 1,000s of experiments seeking to make the electric light bulb. A young reporter came to him and asked him why he persisted in these experiments as he had failed so badly! Edison told him that, in fact, he had not failed, but had his success was that he had found over a 1,000 ways that it would not work!

 

Here is to your success!

 

Richard Mortimer 

  

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November
13

Motives For Business

Posted In: Business Basics by Support

You probably realise that, today, there is a whole industry of ‘Business Opportunities’. There are many people who have made a business out of selling businesses. It is a bit like a shopkeeper who sells shops! There is nothing wrong with that, of course. But, it is a bit bewildering.

So why is this? You can no doubt think of many more reasons than these, but let us consider the main 2:

1) There is a lot of choice.

If you think of any type of business, there is probably someone, somewhere selling or marketing it. This is especially true of work at home and part-time opportunities, and businesses that are easy to get started. Look in a newspaper, or even your local shop. (In England we have the custom of putting ‘post-card’ ads up, at the corner shop. There, you always see business opportunities).

2) People are looking for something new.

They would like some sort of business of their own. The idea of being your own boss, seems to appeal. People seem to want to break loose from the ‘rat race,’ and work when and where they want (most probably, at home). They desire to supplement their income or replace their current one, with a larger one!

So, there is great demand, and a lot of choice. As you, no doubt, can see, that is both good and bad! It is good if you find the ‘right’ opportunity. It is bad if you find a shark and get bitten. But, even then, at least you are still alive! The whole world of Business Opportunities is a bit like a mine-field. You have to find a route across, without being blown up! But, it can be done!

However, the first question is: why would you want to? What is the point of going across a mine-field? What is your motive for doing so? This is a good thing to think about right at the beginning. In fact this is really prior to the beginning. A foundation if you like. What motives are there for getting into business for myself?

The most obvious reason for starting your own business, is money. This is because business is, at least, partly about money. People go into business to make a profit. If you work for someone, you get paid, but they get the profit. Think of what we call the ‘self made man.’ He worked his way up from nothing. He put in colossal effort and energy to claw his way up. When he is successful, he is not likely to want to share his profits around too much! He took all the risks, now he is reaping the reward. So, who would not want to get into his position, without the blood, sweat and tears? If it possible, of course we want to know how to to it.

But, there are other reasons, as well. What about spending more time with your family? What about being able to go away when you wish? What about having time to do all those (TUIT) jobs? (One company, I knew, gave out little round disks with those letters written on them – TUIT. The idea was, when anyone said they had not done something because they had, “not got around to it,” you gave them the disk! “Now you have one!”) Well, with more time, maybe the house will benefit? Or, more importantly, your family.

If your earnings go up, as a result of your own business, you can pay your mortgage off. The mortgage debt in Britain and America is staggering. Now, maybe, you have a chance to get that sorted once and for all, as far as you are concerned. Maybe there is something you have always wanted to do, for a long time, and your own business will, eventually, give you the freedom and opportunity to do it. Many people would like to write a book, or make a song. If you get the freedom, you might just do it.

You can also be much more liberal with your wealth. You can give to charity. You can give presents. You can, as your own boss, organise your time to dedicate to important matters. Maybe you have always wanted to help some organisation or political party. Or, what about some voluntary work? When you have your own business, and it is successful, these possibilities become reality.

Perhaps you can post your own ideas in reply to this post. What would you do, that you cannot do right now, if you had a thriving business of your own?

To reply to this post, you will need to become a member. You do that by filling in your details in the little form to the right. All we need is your name and e-mail address. As a thank you for joining, you will get a free report on Internet Marketing. This is written to help beginners. Rest assured, we will not share your details with anyone.

Keep on keeping on!

Richard Mortimer

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